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Asset Based
Community Development

July 16, 2016 12:00pm - 5:00pm SOU Art Department Building - room TBA
Sponsored by the Ashland Culture of Peace Commission
ABCD Training
Saturday, July 16, 2016
SOU Dept of Art near Schneider Museum - TBA
Ashland, OR 97520
12 PM to 5 PM
This is a professional program.
donation requested (to help us recoup the cost of this event). Donation not required to participate
You are invited to participate in the
Asset Based Community Development training 


Instructor: Donnie Maclurcan

  • Affiliate Professor of Social Science at Southern Oregon University

  • Fellow with the Royal Society of the Arts

  • Associate with theUTS Institute for Sustainable Future

  • Full Bio -

For information please contact: David Wick, 541-552-1061

Asset Based Community Development (ABCD) is being presented for the Ashland community to find ways we can bring our key non-profit, business, and governmental organizations together to provide us with a common language, an understanding of the value of focusing on assets, and to get to know each other all the more. This provides a closer bond, shared awareness, and good working relationships.

ABCD builds on the assets that are already found in the community and mobilizes individuals, associations, and institutions to come together to build on their assets-- not concentrate on their needs.

ABCD draws out strengths and successes in a community's shared history as its starting point for change. Among all the assets that exist in the community, ABCD pays particular attention to the assets inherent in social relationships, as evident in formal and informal associations and networks. 

Five Key Assets in ABCD

Communities can no longer be thought of as complex masses of needs and problems, but rather diverse and potent webs of gifts and assets. Each community has a unique set of skills and capacities to channel for community development. ABCD categorizes asset inventories into five groups:

Individuals: At the center of ABCD are residents of the community that have gifts and skills. Everyone has assets and gifts. Individual gifts and assets need to be recognized and identified. In community development you cannot do anything with people’s needs, only their assets. Deficits or needs are only useful to institutions.

Associations: Small informal groups of people, such as clubs, working with a common interest as volunteers are called associations in ABCD and are critical to community mobilization. They don’t control anything; they are just coming together around a common interest by their individual choice.

Institutions: Paid groups of people who generally are professionals who are structurally organized are called institutions. They include government agencies and private business, as well as schools, etc. They can all be valuable resources. The assets of these institutions help the community capture valuable resources and establish a sense of civic responsibility.

Physical Assets: Physical assets such as land, buildings, space, and funds are other assets that can be used.

Connections: There must be an exchange between people sharing their assets by bartering, etc. These connections are made by people who are connectors. It takes time to find out about individuals; this is normally done through building relationships individual-by-individual.
For information please contact: David Wick,, 541-552-1061
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